Bet365 Best Odds Guaranteed in 2025: how it works, who qualifies, and the key rules
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How it works step by step
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Place a qualifying Fixed Odds bet on a horse race from 08:00 UK time on the day of the race.
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Choose Win or Each Way on markets that display a fixed price.
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If your horse wins and the SP is bigger than the price you took, settlement uses the bigger SP.
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If the SP is shorter, you keep the fixed price you locked in when placing the bet.
Key rules you must know
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Availability window: only bets placed from 08:00 UK time on the day of the race qualify.
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Eligible markets: Win and Each Way Fixed Odds, including Board Prices, Bet365 Early Prices, singles and multiples where a fixed price is offered, and Showcast where a fixed price exists.
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Excluded bet types: Ante Post, Tote or Pari Mutuel or Colossus bets and dividends, Not to Win, Enhanced Win, Cover Bets, and In Play bets.
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Other exclusions: adjusted place terms like Each Way Extra, Place Boosts, and any market without a fixed price.
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Territory exclusions: all racing in Australia, New Zealand, Japan, South Korea, Singapore, and Hong Kong is excluded.
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Eligibility: available to new and eligible customers only, registration required, T and Cs apply.
Quick examples
Example A: You take 3/1 at 09:15 on a qualifying UK race. At the off, the SP is 4/1. Your winner is paid at 4/1.
Example B: You take 7/2 at 10:05. SP is 3/1. Your winner is paid at 7/2 since the SP is shorter than your taken price.
Example C: You bet at 07:45 UK time. Even if the horse wins and the SP is bigger, the bet does not qualify because it was placed before 08:00.
What counts as a qualifying market
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Win and Each Way Fixed Odds only.
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Board Prices and Bet365 Early Prices that display a fixed price.
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Singles and multiples where a fixed price is offered.
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Showcast when a fixed price is shown.
What does not qualify
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Ante Post markets.
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Tote or Pari Mutuel or Colossus bets and dividends.
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Not to Win, Enhanced Win, Cover Bets.
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In Play bets.
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Adjusted place terms such as Each Way Extra and Place Boosts.
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Any race run in Australia, New Zealand, Japan, South Korea, Singapore, or Hong Kong.
Smart ways to use BOG
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Lock early value: if you like a price from 08:00 onwards, take it. If the market drifts, BOG improves your payout. If it shortens, you keep the early value.
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Always confirm the market type: check that you are on Win or Each Way Fixed Odds, not Ante Post or Tote linked products.
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Watch the clock: make a habit of placing horse racing bets after 08:00 UK time so they qualify.
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Mind the territories: BOG does not apply to the listed excluded countries.
Frequently asked questions
Is BOG applied automatically at settlement
Yes. If your qualifying bet wins and the SP is bigger than your taken price, the settlement is adjusted to the higher price automatically.
Does BOG improve losing bets
No. If the selection loses, BOG has no effect.
Does Bet365 offer BOG on greyhounds
Bet365 sometimes runs separate greyhound concessions with different terms. Check the live promotion page in your region before betting.
Final notes on eligibility and compliance
Promotions can change and may vary by account or region. Terms and conditions apply. Always read the live rules on Bet365 before you bet and play responsibly.
Each Way Extra
Each Way Extra gives you the option to increase or decrease the number of places in a race when you are betting Each Way on selected Horse Races. T&Cs apply. Registration required.
